Your subconscious will name these two shapes Bouba and Kiki, but scientists don’t understand why?

Welcome back to a classic experiment conducted by German-American psychologist Wolfgang Kohler. In 1929, Kohler brought two nonsense words “baluba” and “takete” onto an island off the coast of Spain. He then drew two random shapes (one with lots of circles and the other with sharp corners) and asked the locals to choose a name. […]

Go to Source education online